Break Designs

Break Designs is a company specialised in extensions development, mainly aiming to advance the functionalities of existing e-commerce solutions, like Virtuemart for Joomla! and Magento.

In the last few years, Sakis Terzis, founder of Break Designs, worked on polishing and improving the structure and the navigation of his company's website in order to afford a great buying experience to all his clients.

From our first analysis, we noticed Sakis had customised many parts of Break Designs' site to better fit his clients’ requests. As a master of the art of selling extensions for an e-commerce website, we wouldn’t expect anything less from Sakis. Even from our first meeting, it was clear that our work would have to compare to that of an experienced dressmaker: “sewing” a beautiful “dress” to enhance the functionality of Break Designs’ site.
As an agency specialised in branding, even when we design websites our work usually starts by defining basic elements that make up the identity of a company: colours, typography, layout and illustrations/patterns.

Soon after we defined the typeface: a sans serif font family, Rubik, with slightly rounded corners designed by Philipp Hubert and Sebastian Fischer (and available on Google Webfont). 
With this easy-going and clean typography, we combined stylised and colourful bespoke illustrations that would represent, at glance, the core functionality of each extension.

We designed each page of the website taking into account the content and hierarchy of information.
 Special attention was given to the presentation of each extension sold on the website for which many page designs were created before landing on the one now available online.

4th of December, 2017


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