Karl Hipp GmbH is one of the world market leaders in the field of precision screw drives - decades of experience make the company a sought-after partner in the field of drive technology. The goal: to showcase Hipp as an innovative and tradition-conscious family business visually and in terms of content as part of a comprehensive website relaunch, in order to clearly set it apart from the competition. In doing so, we provided the right impetus: with a clear structure, a user-friendly and modern design in line with the corporate design and with content relevant to the target group that focuses on the advantages of the products and services.